But is this it? Certainly not! Online communicators and marketers
are quickly taking possession of the visual platform, realising the
potential for generating sales and increasing brand awareness.
In Australia, according to Alexa.com, Pinterest
is ranked #23 of all sites visited. This makes it the fifth most visited social
media site in the country.
So what's in it for not-for-profit organisations?
Being a major player, it makes sense that organisations start
adding Pinterest to their social strategy. Visual content is a powerful way to
engage with supporters as it gives them an insight into your organisation and
what it does.
You are probably sitting on a gold mine of visual content you
didn't even know existed. Below are some examples of non-profits that have
truly embraced the platform. Hopefully this will give you ideas on how you
could use Pinterest.
Organisations like Unicef and CARE, with
a focus on fighting poverty, often use their pin boards to display photos
of their work in impoverished countries.
Oxfam International offers
inspiration boards for those wishing to change the way they live. They also
feature boards with photos from events such as the Oxfam Trailwalker.
Amnesty Australia creates
boards for a range of topics, but this one is an example of organisations
promoting merchandise for sale.
Others like WWF for Earth
Hour and more recently Unicef UK for the Ami Musa campaign created accounts for
particular campaigns. In the case of Ami Musa, the pictures link to a
donation page that was created just for this purpose.
Animal welfare and animal rescue
organisations such as RSPCA Queensland or Animal
Rescue of the Rockies increasingly use Pinterest to show pictures of
pets available for adoption or needing fostering. Others, like RSPCA
Australia, focus on showing images that relate to campaigns.
How do you or will you use Pinterest?
