The Social Nonprofits: Message in an infographic

Lately I have noticed a trend emerging for non-profit organisations fighting for the attention of their supporters - infographics. While this isn’t exactly a new way to share messages, it certainly appears they are being used more frequently on social media networks to engage supporters.

Contrary to text, infographics can simplify complex issues without having to go into too much detail or help the community understand confronting issues without being faced with challenging images.

Infographics can take many forms. Some organisations prefer to showcase their work on websites, especially when they want the information to be interactive or depending on the technique used, be easily accessible on mobile devices.

Others create images that can simply be shared on social media platforms like Facebook and Pinterest in the hope of becoming viral.

In my opinion, once you have a fabulous infographic, you might consider using both ways described above to maximise your design investment and the diffusion of your message.

Below are some examples of interesting infographics created to support causes. Please feel free to suggest any other infographics that you think would be relevant here.