Lately I have
noticed a trend emerging for non-profit organisations fighting for the attention
of their supporters - infographics. While this isn’t exactly a new way to share
messages, it certainly appears they are being used more frequently on social
media networks to engage supporters.
Contrary to text, infographics
can simplify complex issues without having to go into too much detail or help
the community understand confronting issues without being faced with challenging
images.
Infographics can
take many forms. Some organisations prefer to showcase their work on websites, especially when they want the information to be interactive or depending on the technique used,
be easily accessible on mobile devices.
Others create images
that can simply be shared on social media platforms like Facebook and Pinterest
in the hope of becoming viral.
In my opinion, once
you have a fabulous infographic, you might consider using both ways described
above to maximise your design investment and the diffusion of your message.
Below are some
examples of interesting infographics created to support causes. Please feel free to suggest any other infographics that you think would be relevant here.
 |
| Hens Deserve Better - RSPCA Australia |
 |
| Never Be Silent - Peta |
 |
| Blue Whales - IFAW |
 |
| Pancreatic Cancer UK |
