While many non-profit organisations are still catching up on
Facebook’s page redesign last year, others have already taken the lead and
rolled out their new profile before the new layout is imposed on March 30th.
When it first became available for pages, the timeline was
quickly criticised for the loss of opportunities for companies, particularly
for those that used tabs to engage supporters. But looking a little bit
further, one can see that the new layout will enable organisations with small
budgets to engage more easily without having to build sophisticated tabs.
Here are 10 examples of non-profits in Australia and around
the world that have already published their timelines.
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| RSPCA Australia |
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| Cancer Council Australia |
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| Greenpeace Australia Pacific |
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| Doctors Without Borders |
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| WWF Australia |
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| Greenpeace International |
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| Oxfam America |
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| The Salvation Army USA |
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| The Breast Cancer Site |
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| Alzheimer's Association |
Tips for non-profits switching to timeline:
- Find a great cover shot – a high-resolution image with a size of 851px x 315px
- Add your logo on either the cover shot or profile picture
- Edit your about section with a short but powerful description
- Use appealing graphics and strong headlines for your tabs
- Make use of the ‘Pin to Top’ and ‘Highlight’ button located on each post to feature more important content
- Consider turning on the personal message option that allows supporters to contact you directly instead of posting on your wall
Do you have any more tips you wish to share with us?
